Malpensa: WELCOME TO ITALY, a new service for Chinese passengers, kicks off

There is news for Chinese tourists arriving in Italy. WELCOME TO ITALY Access Point, the first information desk aimed at providing directions, services and assistance to travelers from China visiting our country, was inaugurated at Malpensa Airport on Monday, October 30. The Access Point in Milan Malpensa is not only a point of cultural interchange, but also an opportunity to understand the needs of consumers. Passengers will have the opportunity to access useful information regarding transportation, shopping, and the attractions of the city and area through a special QR code. This QR code will allow them to access Yes Milano's We Chat channel, providing immediate access to all the information they need.
The project was jointly implemented by SEA Milan Aeroports, Italy China Council Foundation-ICCF and Guang Hua Cultures et Media (ITALY). The new service was launched with a symbolic ribbon-cutting ceremony attended by Armando Brunini, CEO SEA Aeroporti di Milano, Mario Boselli, President Italy China Council Foundation - ICCF and Manqing Fang, Director Guang Hua Cultures et Media Italia. The inauguration was attended by Liu Kan, Consul General of the People's Republic of China in Milan and Cristiano Varotti, China Country Manager ENIT.

"We enthusiastically welcome this new initiative, which confirms our commitment to services aimed at the Chinese market," says Armando Brunini, CEO of SEA Milan Airports. "With the arrival of new companies and the consolidation of those already present, Malpensa connects Milan and the whole of northern Italy to China, offering direct flights to 7 of the main Chinese cities, including Beijing, Shanghai, Wenzhou, Hong Kong, Nanjing, Shenzhen and Zhengzhou. Currently, Air China, Cathay Pacific, Juneyao Airlines, Hainan Airlines and Eva Air with the connection to Taipei operate out of our airport. In addition, we are the only Italian airport with a direct connection served by an Italian carrier, Neos, thus offering a total of 32 weekly frequencies. We are the fastest growing gateway in Europe and we are a candidate to be one of the preferred gateways for traffic from China."

"The Italy China Council Foundation's mission has always been to act as an intermediary between Italy and China," says Mario Boselli, President Italy China Council Foundation-ICCF, "and we are proud to have coordinated a project that sees the synergy between an Italian entity, SEA, and a Chinese one, Guang Hua Cultures et Media, both of which are our Members. We consider this initiative a useful and functional service for Chinese tourists who, we are sure, will return in increasing numbers to visit our country. The Italian beauties and lifestyle are recognized all over the world, and loved in particular by the Chinese: so offering them a good welcome from the moment of arrival is surely the best way to ensure that our peninsula remains a desired destination, towards which flows from the East can continue to grow steadily."

"GUANG HUA CULTURES & MEDIA was founded in 1983 in Paris and, last January celebrated its 40th anniversary," says Manqing Fang, Director Guang Hua Media et Cultures (ITALY). During these 40 years, the company has become a transnational cultural and information group. We invest considerable resources in new information technologies and websites in six languages: Chinese, French, German, English, Italian and Spanish. In addition to the information sector, our company has established 6 cultural centers present in: Paris, London, Frankfurt, Vienna, Rome and Madrid, founded as many Chinese language schools, publishing houses and travel agencies. Overall, the company now plays an increasingly prominent role in promoting cultural exchanges between European countries and China. Bringing more and more of our peoples closer together is the main purpose of the WELCOME TO ITALY Access Point."