26/10/2023
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On the 24th and 25th of October, the 'Understanding China Conference' was held in Brussels. This event, of international relevance, saw the participation of over 300 representatives, involving European institutions and the main entities active in the field of EU-China relations.
The conference, organised by EU SME Centre in collaboration with ICCF, saw the participation of Director General Marco Bettin in the panel "Policy Environment and Business Confidence" where the business sentiment of Italian companies towards the Chinese market was presented. ICCF's EU Project Manager, Davide Orlandi, moderated the discussions of the second day, focused on providing European SMEs with the main tools necessary for their entry into the Chinese market. The event was a major international success, garnering positive feedback from both European and Chinese participants.
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