News Area


Focus Cina

The new luxury road passes by provinces

With more than one-third share of the global luxury industry it is increasingly becoming a "market with Chinese characteristics." Chinese consumers make 80% of their purchases abroad, determining the fortune of the European and American cities who can attract them with a tourist proposal cropped on the tastes of a growing number of nouveau riche. However, the industry is in a stage of evolution determined by the rise of new buyers from provincial cities, with their attention to the more commercial cut products, in addition to the search for greater sophistication of the consumer of the rich coastal metropolis. Penetration into inland China is favored by the explosion of digital commerce, a phenomenon destined to change the entire system of the sales channels of luxury in China. Alongside these changes, alongside the government's policies on the one hand trying to reduce corruption in the political system with an impact on the industry, on the other aim to support the growth of an internal market by promoting local products and limiting excess foreign purchases of luxury products.
To read the complete Focus click here.


public/molteni logo.jfifpublic/400x200-prop-molteni logo.jfif
public/WISDOM PROFIT LOGO.svgpublic/400x200-prop-WISDOM PROFIT LOGO.svg

public/Virlinzi logo_new_pantoni_2020.pdfpublic/400x200-prop-Virlinzi logo_new_pantoni_2020.pdf

Subscribe to Newsletter of the

Please select all the ways you would like to hear from Fondazione Italia Cina:

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Italy China Council Foundation

Via Clerici, 5 - 20121 Milano - Italia
Phone +39 02 72000000

This website uses cookies, including third parties, to send you advertising and services in line with your preferences. By closing this banner, scrolling through this page or by clicking on any element of its you consent to the use of cookies.