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The revolution in purchasing channels, Piepoli Institute survey | Discounts for Members

Our Member Istituto Piepoli is about to launch a multiclient research on the Revolution of the purchasing channels which will provide an Omnichannel Psychography.
The survey aims to study new behaviors and purchasing channels and wants to trace the elements necessary to define an omnichannel strategy in the light of the dynamics taking place in the country and in its reference sector.

Five possible advantages:
1. Extent (topics studied with over 6000 quantitative interviews preceded by 4 focus groups) and depth (80 hours of motivational interviews) of the Survey;
2. Sharing of the opportunity (as a multiclient), which makes the commitment negligible in the face of the value offered;
3. Personalization, with 5 ad hoc questions, specific for each company;
4. Focus on the reference market, thanks to particular attention to the reference market of client companies;
5. Opportunity to participate in the design of the Research, helping to shape its guidelines.

The investigation will start in September 2021
To learn more contact
Daniela Pellegrino:

4 initial focus groups and 80 netnographic / narrative interviews at the end
6,000 CATI-CAMI-CAWI interviews
A large map that crosses:
• habits on the purchasing channels
• consumer expectations
• the characteristics of the products / services offered

In the event of formal membership by August 30, you, as a member of the Italy-China Foundation, have the opportunity to obtain, in addition to a 5% discount, one of the following services:

  • A day of consultancy to concretely verify the application of the survey results to your company;
  • A public presentation of the results of the Omnichannel-21 research starring a senior representative of the Company interviewed by Istituto Piepoli;
  •  A bonus with which you can participate in the study on Omnichannel Edition 2022 with a 10% discount.


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