News Area

12/11/2020

Foundation

The China Executive Training Program with the Lombardy Region and Explora is underway, 67 participants

There are 52 entrepreneurs / managers for the Business cluster and 15 executives for that Institutions who will take part in the China Executive Training Program, a training course dedicated to managers and entrepreneurs of companies and institutions in the tourism sector and of the entire hospitality supply chain motivated to acquire high-profile tools and skills, essential for working with Chinese customers and partners in an intercultural context. The 67 participants joined the call launched by the Lombardy Region through Explora, the tourism promotion company of the Region, and in collaboration with our Permanent Training School: they will follow the training lessons starting on November 12nd for free, with the presence of the Tourism Councilor, territorial marketing and fashion Lara Magoni, and will end on November 30th.
  
The program is structured to allow managers and professionals in the tourism sector, public and private, to identify business opportunities with a medium-long term vision, also in view of the most significant events of the coming years: Year of Culture and Tourism Italy - China (2021), Beijing Winter Olympics (2022), Milan - Cortina Winter Olympics (2026).
 
China is a target market considered strategic: before the Coronavirus emergency, flows to Italy were estimated to continue to grow and several agreements were signed at a national level to strengthen tourist and cultural relations between the two countries. Although the explosion of the contagion has radically changed the context, it is not possible to ignore the weight of Chinese tourism on the Lombard economy and, from a short-medium term planning perspective, it is strategic to immediately consider a perspective for the post-emergency.

Members

public/molteni logo.jfifpublic/400x200-prop-molteni logo.jfif
256
128
public/WISDOM PROFIT LOGO.svgpublic/400x200-prop-WISDOM PROFIT LOGO.svg


public/Virlinzi logo_new_pantoni_2020.pdfpublic/400x200-prop-Virlinzi logo_new_pantoni_2020.pdf


Subscribe to Newsletter of the
ITALY CHINA COUNCIL FOUNDATION

Please select all the ways you would like to hear from Fondazione Italia Cina:

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Italy China Council Foundation

Via Clerici, 5 - 20121 Milano - Italia
Phone +39 02 72000000
info@italychina.org

This website uses cookies, including third parties, to send you advertising and services in line with your preferences. By closing this banner, scrolling through this page or by clicking on any element of its you consent to the use of cookies.